About Us - The Gobi Goji Story
From Ningxia, An Oasis
I was born and raised in Ningxia, China, a place known for its unique ecology and the native home of goji berries. My fondest memories are of spending time with my grandparents and extended family, brewing teas made with locally grown goji berries, jujubes, and licorice, and helping tend to the fruit trees in our garden. These moments instilled in me a deep appreciation for the natural, nourishing foods that have been part of my heritage for generations.
The Challenges Facing Our Health
When I immigrated to the US at 16, I was struck by how packaged foods, laden with sugar and artificial additives, impacted my family’s health. Despite maintaining a healthy lifestyle, my mother was diagnosed with pre-diabetes, and other family members were also struggling with diabetes and high blood sugar. This was a wake-up call for me, motivating me to create healthier, goji-based alternatives that honor my family’s traditions while addressing the modern challenges of our diets.
The Power of Ningxia Goji Berries
Goji berries are more than just a superfood—they’re a powerhouse of nutrition. Known for their high antioxidant content, they’re rich in Vitamin A, C, Calcium, Iron, and polyphenols. These berries thrive in the cold desert climate of Ningxia, where the unique environment produces the best quality goji berries and other botanicals in the world. Sharing the incredible benefits of this ancient superfood is a way for me to bring a piece of my homeland’s rich food heritage to you.
A Mission of Effortless Wellness and Community
With Gobi Goji, my mission is to blend traditional remedies with modern flavors, making wellness effortless and enjoyable. I want to share the rich food heritage from my hometown, elevate your everyday routines with delicious and convenient options, and help support the local economy of Ningxia and Northwestern China. Through conscious consumerism, we can make choices that are good for our health and the planet.
